Product drops and brand collaborations have taken over online retail. And with giants like Nike, IKEA, and Levi’s leading the charge, understanding the marketing psychology behind these drops is crucial for any retailer looking to drive sales, build buzz, and create big brand moments.
However, with great opportunity comes significant challenges—successful high-profile drops can lead to overwhelming traffic surges that can crash websites or result in overselling.
Watch our on-demand webinar to explore how brands like The North Face, Zalando, and Snipes navigate these challenges while maximizing their potential during peak moments. Learn actionable insights that can enhance your approach to traffic management. From leveraging peak traffic for cross-selling opportunities to implementing effective scarcity marketing strategies, you will discover how to create a seamless shopping experience that keeps customers returning for more.
- The opportunity peak traffic offers beyond the drop
- How to tweak your tech to create big & reliable brand moments
- Tactics to drive hype, loyalty program sign-ups, & lifetime value during drops
