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PRODUCT DROPS & LAUNCHES

Run high-heat drops without getting burned

Deliver the experience your customers deserve by preventing website crashes, bots & overselling during hyped product drops & launches
Use Case Product Drops

Product drops & launches can crash your site or app

Overloaded shopping cart
Visitor levels spike before the launch
Email notifications
Email blasts create massive traffic spikes
Bad bots
Bad bots add strain & snatch products
Tech stack scaling running into issues
Your whole tech stack can't autoscale
Inventory system overheating
Inventory systems fail & oversell
Payment gateway not accepting payment
3rd party payment gateways crash

Hurting your chances of a successful sale

33%
of customers will leave a brand they love after just one bad experience

77%
of consumers leave a site without buying if they encounter an error

65%
of consumers trust a business less when they experience a website or app problem

Product drops

Deliver the product drop experience your customers deserve

  • In peak situations customers will be sent to your branded waiting room with an HTTP 302 redirect
  • While in the waiting room visitors are on Queue-it's infrastructure & see clear wait information
  • Once it's their turn they're flowed back to your site with another HTTP 302 redirect & have a secure token confirming they've been through the queue

See how Queue-it works

Diagram of how Queue-it works
  • Run truly exclusive sales that grant access only to identified & verified visitors
  • Keep bad bots & resellers out simply by not giving them an invite
  • Incentivize loyalty program sign-ups with early or exclusive access

Explore invite-only

invite-only waiting room
  • Prevent crashes from bot-driven spikes & give other bot tools more time to identify malicious behavior
  • Add a security checkpoint to your flow so you can slow down bots & run security checks like Proof-of-Work challenges or data center hard blocking
  • Get automatic threat detection & real-time alerts on unusual traffic behavior

Explore bot protection

block bad bots
Diagram of how Queue-it works
invite only waiting room
block bad bots

Save more than just your website

85%

of customers sell through product more efficiently with Queue-it

84%

say their customers' online experience has improved after using Queue-it

33%

is the average database scaling savings with Queue-it in place

* Based on 214 survey responses from Queue-it customers (2023 & 2024). See the results.

Tailor your waiting room to your brand & sale

  • Sneaker drops
  • Clothing collection releases
  • Tech product launches
  • Limited-edition collectibles drops
  • Luxury goods launches

Discover product drop insights & success stories

Snipes logo

Success Story

How SNIPES manages massive traffic for hyped sneaker drops

Read more

green envelope invites

Resource

Reward VIP customers with exclusive, invite-only sales & drops

Read more

Product drop products

Blog

Product Drops: 8 strategies, 5 benefits & 20+ examples

Read more

Sideshow logo on green background

Success story

How Sideshow runs “launches our customers can trust”

Read more 

Cover a crucial step in your product drop plan